By GODWIN JIMMY
“A business without proper marketing is doomed”. Most people have great business ideas but fail in terms of present these ideas to the world. Marketing is all about making your ideas presentable and sell able, wondering how to achieve that? here are
super ideas on how to market your business
Moving from small scale to SUPER SCALE
1.Get a website:. If you’re selling online, get
your e-commerce in gear and either build a
website, or have one built for you. It’s your
storefront, so anything and everything you can do
to make people want to visit, and want to stay, do
it.
Alternatively, if your business is more oriented toward the “in person” experience, traditional marketing may be just as important. For example, if you’re starting a landscaping business, focus on getting the word out to neighbours before starting a website When making a website keep in mind that simplicity and clarity are key. A simple design that clearly states what you do, how you do it,
and what you charge is most effective. When making your website, remember to emphasize
why your business is the best solution to a clients problem.
2.Hire professional designers:. If you do decide
to get a website, make sure it looks
professional. Designers may cost more initially,
but a well presented and trustworthy site is
essential. It needs to look professional and work
with ease. If you are including money
transactions, invest in security encryption and
check that your money transfer companies are
sound and reliable.
3.Discover your inner publicist:. You might truly believe in your product or service, but in order for it to be successful, everyone else must believe in it too. If you’re new to advertising and marketing or you dislike doing the sales pitch, now is the time to overcome such feelings and put on the publicist persona. You need to develop an excellent short pitch to convince people they need your product or service, one that reflects the value, purpose and potential of what your business is offering. Write down this pitch in many ways until you find one that you feel
satisfied says it all and is something you can say readily. Then practice it like crazy! Depending on your business, it could be appropriate to have interesting, eye-catching business cards printed.
4.Spend time developing an excellent social media presence:. This can be done well before the business is ready, increasing anticipation. Use Facebook, Google+ and Twitter, and any other social media you participate in to build excitement and spread the word. You want to build a buzz so that people will begin following your progress. (Be sure to choose business
accounts for your business and keep your personal accounts separate. The messages you
send should be tailored differently, depending on which account you’re sending from.)
5.Implement your marketing and distribution plans:. With your product being built or services developed, and a reasonable expectation on when either is ready for selling, begin marketing. If you will be advertising in periodicals, they will need copy or images at least two months in advance of publication. If you will be selling in stores, get pre-orders sold, and shelf space allocated. If you will be selling online, get that e-commerce site ready
to sell. If you’re offering a service, advertise in appropriate trade and professional journals,
newspapers and online.
thanks for reading. for question and contributions please drop your comments
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